Greenpeace is committed to saving the world as we know it. Their creative campaigns tackle climate change, defend the oceans and forests, and work towards worldwide peace. And that’s not an exhaustive list.
Their 2015 White Pencil awarded ‘Everything is not Awesome’ Campaign against Lego went viral, forcing the brand to sever its $60 million, half-a-century long relationship with oil partner-company Shell.
Through their internationally renowned and emotionally charged campaigns they have become a major enforcer in shaping ideologies – from big brands to governments, and from celebrities to millennials.
This talk, our second President’s Lecture in the series, will focus on why cohesive strategy and cooperation between all parties is paramount to making the world a better place.
Focusing on the recent efforts of their long-running Save The Arctic Campaign, Greenpeace Head of Art & Editorial Mel Evans will be joined by fellow Arctic campaigner Elena Polisano. They’ll divulge their insights on how to build world-saving efforts into the creative strategies of the brands you work with.
Looking ahead to how brand behaviour can be used for the good of humankind. It’ll explain why, as a creative, you are at the nerve centre of inspiring the global narrative on the pressing issues that are besieging our planet.
What does it take to swing the moral compass and hard-wired ideologies of a profit-led industry? And how do we extend that to the rest of the big wide world? Well, you’ll have to join us and find out.
6:30pm – Bar Opens
7:30pm – Lecture Starts