Dr. David Lewis is a world leader in the application of neuroscience to the buying brain. Dubbed the “father of neuromarketing”, David started his pioneering work back in the late 1980s at the University of Sussex, attaching electrodes to the scalps of plucky volunteers in order to track the electrical responses of their brains to various television commercials. Since these pioneering days, David – and his colleagues at cutting-edge research consultancy Mindlab International – has used increasingly sophisticated technologies to reveal how the human body and mind reacts when we shop. He witnessed the emergence of what is now a multi-million dollar industry, dedicated to exploring and exploiting this knowledge for commercial use. Chairman, co-founder and Director of Research at Mindlab, as well as a Fellow or Associate at numerous professional bodies. David continues to be active in the field. He is a much sought after broadcaster, conference speaker, and workshop presenter, and has worked with Fortune 500 and FTSE 100 companies. A Chartered Psychologist, David has written bestselling books on many aspects of psychology, including The Soul of the New Consumer: Authenticity – what we buy and why in the New Economy (Nicholas Brealey Publishing, 2000).
Dr. David Lewis
Over a six week period in the summer of 1957, some fifty thousand Americans apparently fell victims to mind control. When news broke, the public was outraged and the media hysterical. Yet the ‘experiment’ at the heart of this controversy never took place. During the summer of 1957, a cinema in Fort Lee,…